Inssurf strives to produce and promote meaningful products that not only represent the southern lifestyle, but enhances the ability to live it.
It all began in July 2013 with one shoe design idea that originated on a plane coming home from the Atlanta Gift Show. Designed and printed locally at East Wake High School by the high school students themselves, we were now offering this single design in three different colors at wholesale price.
The reorder amount gave us the push to really invest in the idea, and to start thinking bigger. Fast forward a couple of months to our big Facebook and online sales debut! The numbers were good, the sales were great, and the potential was endless.
By the end of 2014, we decided to introduce several other designs to our collection and new brands to our website. From this moment on, Inssurf really blossomed into the business we always knew it could be!
2015 was a year full of growth, trial, and plenty of learning opportunities. Our online sales exploded and we quickly outgrew the bonus room and garage that we were working from. In 2016, We moved into a slightly larger photography studio that was no-doubtingly attached to a house. Although it was much more spacious than the last, it also quickly proved to be too small for the amount of orders and products we were generating.
In 2017, we made the big move to a small town called Bailey, NC. Population Number: 561
The idea of placing Inssurf in a 10,000 square foot building in a small, struggling town is Eastern NC was quite scary, but Bailey had the history and friendly charm we needed to feel at home.
We set up a small retail area for locals to shop once we opened. Unaware of its untapped potential, we didn't even bother to put prices on our products! Oh boy, were we wrong. We quickly learned the insides of retail and made our store much more customer friendly.
This area has continued to support us over the years, and we are beyond grateful! We even sometimes get the surprise of having travelers visit from all over the country saying they saw us on Facebook first, which makes us do a little happy dance. If there's one thing we love more than our products, it's our customers!
Inssurf currently carries over 80 southern apparel brands and thousands of shoes for both men and women.
We have also recently reached over 1 million likes on Facebook and wanted to thank every customer, staff member, friend, or family member that has dedicated their time and faith into this brand and ultimately contributed to our success.